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VPN Relationship Map

Find out who owns your data and see all the shady relationships in the VPN industry.
This VPN map shows the relationships between VPN companies, their corporate owners, and paid affiliates who profit from reviewing them positively. It includes information on latest community news, ownership changes, and is updated periodically. Every proven relationship between media companies, content sites, corporate VPNs, and independent VPNs that we could find. Use the key below to easily see the links between these entities.

What each line means

  • Corporate ownership
    One company owns or controls the other
  • Paid affiliate
    Money changes hands for reviews, rankings, or referrals
  • Cooperation
    These companies may share staff, resources, networks, or facilities with one another
  • Corporate media
    A media group owns the publication
  • Legal dispute
    The two parties have been in a legal fight
  • Other connection
    A documented link that does not fit the categories above
Use the arrow keys to move between the 163 companies on the map, Enter to open a company's details, and Escape to close them and return to the full map. Use the buttons to zoom, or hold Ctrl or Cmd and scroll with a mouse. Every relationship is also listed in the table below.

Every relationship, as a table

The same data as the map, in plain text. Filter it here, or download the full dataset.
Showing 266 of 266 relationships
VPN companies, the corporations that own them, and the sites they pay.
EntityTypeRelationshipDirectionConnected entity
Content sitePaid affiliateUndirected
Password managerPaid affiliateUndirected
Content sitePaid affiliateUndirected
UnclassifiedPaid affiliateUndirected
VPN companyCorporate ownershipDirected
CorporationLegal disputeDirected
UnclassifiedPaid affiliateUndirected
Content sitePaid affiliateUndirected
VPN companyCooperationMutual
VPN companyPaid affiliateUndirected
UnclassifiedCorporate mediaUndirected
UnclassifiedOther connectionUndirected
UnclassifiedPaid affiliateUndirected
Corporate-owned VPNPaid affiliateUndirected
UnclassifiedOther connectionDirected
UnclassifiedCooperationMutual
Review affiliatePaid affiliateUndirected
Content sitePaid affiliateUndirected
Corporate-owned VPNOther connectionDirected
CorporationOther connectionUndirected
Review affiliatePaid affiliateUndirected
UnclassifiedCooperationMutual
Review affiliatePaid affiliateUndirected
UnclassifiedPaid affiliateUndirected
UnclassifiedPaid affiliateUndirected
Review affiliateCorporate ownershipUndirected
OrganizationOther connectionDirected
VPN companyCooperationMutual
Corporate-owned VPNOther connectionUndirected
Content sitePaid affiliateUndirected
Password managerPaid affiliateUndirected
Content sitePaid affiliateUndirected
VPN companyCooperationMutual
CorporationOther connectionUndirected
UnclassifiedPaid affiliateUndirected
Content sitePaid affiliateUndirected
CorporationCorporate mediaUndirected
Password managerPaid affiliateUndirected
Corporate-owned VPNPaid affiliateUndirected
VPN companyPaid affiliateUndirected
UnclassifiedPaid affiliateUndirected
UnclassifiedCorporate ownershipUndirected
UnclassifiedPaid affiliateUndirected
Marketing companyCooperationMutual
Review affiliateOther connectionUndirected
CorporationCorporate mediaUndirected
VPN companyPaid affiliateUndirected
VPN companyPaid affiliateUndirected
Review affiliateCooperationMutual
Email providerCooperationMutual
CorporationOther connectionUndirected
VPN companyCooperationMutual
Content siteCooperationMutual
CorporationCorporate mediaUndirected
UnclassifiedPaid affiliateUndirected
UnclassifiedOther connectionUndirected
CorporationOther connectionUndirected
UnclassifiedPaid affiliateUndirected
VPN companyPaid affiliateUndirected
Content sitePaid affiliateUndirected
CorporationOther connectionDirected
VPN companyPaid affiliateUndirected
Review affiliatePaid affiliateUndirected
UnclassifiedOther connectionUndirected
UnclassifiedCorporate ownershipUndirected
Content sitePaid affiliateUndirected
UnclassifiedOther connectionUndirected
Review affiliatePaid affiliateUndirected
Review affiliatePaid affiliateUndirected
Content sitePaid affiliateUndirected
CorporationOther connectionDirected
Content sitePaid affiliateUndirected
Review affiliatePaid affiliateUndirected
OrganizationOther connectionDirected
Review affiliatePaid affiliateUndirected
UnclassifiedOther connectionUndirected
VPN companyPaid affiliateUndirected
Corporate-owned VPNOther connectionDirected
Content sitePaid affiliateUndirected
VPN companyPaid affiliateUndirected
Corporate-owned VPNCorporate ownershipDirected
Marketing companyCooperationMutual
VPN companyPaid affiliateUndirected
CorporationOther connectionUndirected
Review affiliatePaid affiliateUndirected
Content siteOther connectionUndirected
Content sitePaid affiliateUndirected
Content sitePaid affiliateUndirected
Corporate-owned VPNPaid affiliateUndirected
UnclassifiedPaid affiliateUndirected
UnclassifiedPaid affiliateUndirected
UnclassifiedOther connectionUndirected
Corporate-owned VPNOther connectionUndirected
UnclassifiedOther connectionUndirected
UnclassifiedPaid affiliateUndirected
UnclassifiedPaid affiliateUndirected
Password managerPaid affiliateUndirected
UnclassifiedPaid affiliateUndirected
UnclassifiedOther connectionUndirected
Review affiliatePaid affiliateUndirected
UnclassifiedCorporate ownershipDirected
CorporationOther connectionUndirected
CorporationOther connectionUndirected
Password managerPaid affiliateUndirected
UnclassifiedPaid affiliateUndirected
CorporationCorporate ownershipUndirected
UnclassifiedOther connectionUndirected
VPN companyOther connectionUndirected
Content sitePaid affiliateUndirected
Review affiliatePaid affiliateUndirected
Review affiliatePaid affiliateUndirected
CorporationCorporate mediaUndirected
Corporate-owned VPNPaid affiliateUndirected
Review affiliatePaid affiliateUndirected
CorporationOther connectionDirected
UnclassifiedOther connectionUndirected
UnclassifiedOther connectionUndirected
Review affiliatePaid affiliateUndirected
Password managerPaid affiliateUndirected
Content sitePaid affiliateUndirected
UnclassifiedOther connectionUndirected
UnclassifiedPaid affiliateUndirected
UnclassifiedPaid affiliateUndirected
UnclassifiedPaid affiliateUndirected
CorporationOther connectionUndirected
UnclassifiedPaid affiliateUndirected
UnclassifiedCooperationMutual
UnclassifiedPaid affiliateUndirected
CorporationCorporate ownershipDirected
Corporate-owned VPNCorporate ownershipDirected
UnclassifiedOther connectionUndirected
UnclassifiedPaid affiliateUndirected
CorporationOther connectionUndirected
Password managerPaid affiliateUndirected
Password managerCorporate ownershipUndirected
UnclassifiedCooperationMutual
Content sitePaid affiliateUndirected
Review affiliatePaid affiliateUndirected
Content sitePaid affiliateUndirected
Content siteCooperationMutual
CorporationOther connectionDirected
OrganizationOther connectionDirected
Content sitePaid affiliateUndirected
CorporationCorporate ownershipUndirected
UnclassifiedOther connectionUndirected
UnclassifiedOther connectionMutual
UnclassifiedPaid affiliateUndirected
Review affiliatePaid affiliateUndirected
UnclassifiedOther connectionDirected
Review affiliatePaid affiliateUndirected
CorporationOther connectionUndirected
UnclassifiedOther connectionUndirected
Corporate-owned VPNPaid affiliateUndirected
Review affiliatePaid affiliateUndirected
Content sitePaid affiliateUndirected
UnclassifiedCorporate ownershipDirected
Review affiliatePaid affiliateUndirected
CorporationCorporate mediaUndirected
UnclassifiedPaid affiliateUndirected
UnclassifiedOther connectionUndirected
UnclassifiedPaid affiliateUndirected
CorporationOther connectionUndirected
VPN companyPaid affiliateUndirected
Review affiliatePaid affiliateUndirected
Review affiliatePaid affiliateUndirected
CorporationCorporate ownershipUndirected
Content sitePaid affiliateUndirected
CorporationOther connectionUndirected
Marketing companyCooperationMutual
CorporationOther connectionDirected
UnclassifiedCooperationMutual
UnclassifiedOther connectionUndirected
Review affiliatePaid affiliateUndirected
Review affiliatePaid affiliateUndirected
Corporate-owned VPNPaid affiliateUndirected
Corporate-owned VPNCorporate ownershipDirected
UnclassifiedOther connectionUndirected
OrganizationPaid affiliateUndirected
CorporationLegal disputeUndirected
Review affiliatePaid affiliateUndirected
UnclassifiedOther connectionUndirected
CorporationCorporate ownershipUndirected
VPN companyPaid affiliateUndirected
Corporate-owned VPNCooperationMutual
UnclassifiedPaid affiliateUndirected
UnclassifiedOther connectionDirected
UnclassifiedOther connectionUndirected
VPN companyCooperationMutual
Content sitePaid affiliateUndirected
Review affiliatePaid affiliateUndirected
Content siteCooperationMutual
Review affiliatePaid affiliateUndirected
CorporationOther connectionUndirected
UnclassifiedPaid affiliateUndirected
CorporationOther connectionDirected
CorporationOther connectionUndirected
UnclassifiedPaid affiliateUndirected
CorporationOther connectionUndirected
Review affiliatePaid affiliateUndirected
Content sitePaid affiliateUndirected
UnclassifiedOther connectionUndirected
UnclassifiedOther connectionUndirected
VPN companyPaid affiliateUndirected
Corporate-owned VPNPaid affiliateUndirected
CorporationOther connectionDirected
CorporationCorporate ownershipDirected
Review affiliateOther connectionUndirected
UnclassifiedCorporate ownershipDirected
Review affiliatePaid affiliateUndirected
Content sitePaid affiliateUndirected
Review affiliatePaid affiliateUndirected
Content sitePaid affiliateUndirected
VPN companyPaid affiliateUndirected
Content sitePaid affiliateUndirected
Review affiliatePaid affiliateUndirected
CorporationCorporate ownershipUndirected
Review affiliatePaid affiliateUndirected
Password managerPaid affiliateUndirected
UnclassifiedPaid affiliateUndirected
Review affiliatePaid affiliateUndirected
Review affiliatePaid affiliateUndirected
UnclassifiedPaid affiliateUndirected
Review affiliatePaid affiliateUndirected
UnclassifiedPaid affiliateUndirected
Content sitePaid affiliateUndirected
Review affiliatePaid affiliateUndirected
UnclassifiedPaid affiliateUndirected
Content sitePaid affiliateUndirected
Content sitePaid affiliateUndirected
Privacy DNSPaid affiliateUndirected
Review affiliateOther connectionUndirected
UnclassifiedPaid affiliateUndirected
Password managerPaid affiliateUndirected
OrganizationPaid affiliateUndirected
CorporationOther connectionUndirected
CorporationOther connectionUndirected
Content sitePaid affiliateUndirected
Content sitePaid affiliateUndirected
Password managerPaid affiliateUndirected
Review affiliatePaid affiliateUndirected
UnclassifiedOther connectionUndirected
VPN companyPaid affiliateUndirected
CorporationOther connectionUndirected
Review affiliatePaid affiliateUndirected
CorporationCorporate mediaUndirected
VPN companyOther connectionDirected
UnclassifiedPaid affiliateUndirected
Content siteOther connectionUndirected
OrganizationPaid affiliateUndirected
Review affiliatePaid affiliateUndirected
CorporationLegal disputeUndirected
CorporationOther connectionUndirected
Content sitePaid affiliateUndirected
Content sitePaid affiliateUndirected
UnclassifiedPaid affiliateUndirected
Content sitePaid affiliateUndirected
Content sitePaid affiliateUndirected
UnclassifiedPaid affiliateUndirected
CorporationCorporate mediaUndirected
Review affiliatePaid affiliateUndirected
CorporationOther connectionUndirected
Review affiliatePaid affiliateUndirected
UnclassifiedCorporate ownershipUndirected
Content siteOther connectionUndirected
VPN companyPaid affiliateUndirected
UnclassifiedPaid affiliateUndirected

The Best VPN

Not All VPNs Are Equal

The purpose of this map is to highlight the secretly toxic side of the VPN industry, to champion the few heroes in our space that exist, and to showcase how much that corporate spending dictates public opinion of which VPN is best. This map shows the links between VPNs, their actual owners, paid affiliates, and media organizations.

Paid VPN Affiliates

The paid incentive to lie for profit

The overwhelming majority of VPN comparison sites aren't providing their services for free.
They get kickbacks. These are disclosed as “affiliate fees” and they earn a set commission per sale.
The most popular VPN review websites can earn tens of thousands of dollars per month simply for providing a link directly to VPNs they are partnered with. In an ideal world, the merits of the VPN being reviewed would prevent these websites from changing their scores.
Unfortunately, after reviewing these sites ourselves we have found that not a single affiliate site on the front page of Google adheres to that principle.
Instead, even VPNs that have suffered breaches, disclosed user information, have security vulnerabilities, or lack technical features displayed by other VPNs score higher.
Because the financial incentive is too strong. With the VPN industry worth $44.6B currently and predicted to break $77B within 3 years the margin for profit will only grow. We can only hope to draw attention to this so people will do their own research and find the solutions that serve them best.

Corporate VPN Owners

Friendly branding, uncaring ownership

A lot of VPNs have cute branding but vicious owners. While their design team is marvelous, little can be said about those that own said companies.
ExpressVPN, famously known previously as Kape, got into the game by creating malware and seeking ways to scrape personal information. Not hide it. Their owner Teddy Sagi has been served multiple lawsuits pertaining to fraud. Nord VPN's owners, Tesonet, are well known for their work in data-mining and collection. That's just two quick examples.
The VPN space should be first and foremost about privacy and while people can change – companies rarely do. Their legacies paint a pretty clear picture about what they value and what they see as important.
Many VPNs also have the same corporate owner. You'll notice in the map many VPNs are actually part of the same brand. They have a different paint job, but same engine – as it were.

Bought Influence

Corporate acquisitions to change brand perceptions

Many VPNs featured here have suffered data breaches and loss of customer records. Some have bowed to LEO requests and provided customer data. These events should be something that breaks a VPN company altogether.
Yet corporate VPNs have other options available to them.
They can simply buy referral sites or buy competitors. Kape, the owners of ExpressVPN, bought Webselenese—giving them control over Safety Detectives and VPNMentor. What should be noted here is that ExpressVPN paid more for these content affiliate websites than they did for some actual VPN companies they acquired.
The affiliate programs that have been mentioned are one thing. But in the VPN space we often have queries from content sites telling us that they will only feature us if we are willing to pay thousands of dollars. While as a small independent VPN we don't have the budget to pay for this coverage – the larger corporate VPNs certainly do have the budget. As many pay hundreds of thousands of dollars per year to be featured on content sites, have positive news spun about them, and for YouTubers and other influencers to paint them in a positive light.
Some of their partners even go so far to paint other VPNs not affiliated with them poorly.

Dangerous VPN Claims

False representations of threat modeling can cost lives

While a small technical hiccup or mistake can be an issue, outright lying about the threat model a VPN can secure can be dangerous.
In fact, the misrepresentation of what a VPN can do can be outright deadly.
We serve our users across all regions. However, the geopolitics involved can be rather dicey. We often get requests from activists, protestors, and NGOs in countries where information is severely restricted and accessing said information could lead to imprisonment or even death.
While some users just want to expand their digital libraries or keep their habits secret – many of our users are trying to fight for a better tomorrow in their country. They are trying to fight for the rights of their fellow citizens.
They may not however have the technical know-how to properly defend themselves. While we can all point to marketing hype and say “Well, they should know!” you have to consider the fact that information for them may be hard to come by or discern.
Which is why we think it is very important to not misrepresent what a VPN can do. Even at the cost of losing customers.

Secret VPN Logging

"Zero logs VPN, no Logs VPN!" until caught

Many VPNs tout a robust no-logs approach to their userbase. Typically, as a sales tactic to ensure that people sign up. Yet we have discovered over the years that while they say one thing – it comes to light they were actually tracking users after all.
There are some less extreme examples of this such as tracking on websites for business reasons.
Here at Windscribe, we have zero user-tracking for marketing purposes and a strict no-log policy. But, many of our competitors have a lot of tracking and ways to fingerprint users on their website to help their ad campaigns sell more VPN licenses.
However, the worst case situation is that they lie about not tracking users and then they get hit with a LEO request they bow down to. That they did actually track that user all along and provide user logs and user information to the authorities. Just to avoid the hassle of being taken to court.
Which as you're aware from reading this page you've learned that many more companies prefer profit over performance.

Lack of Independent VPNs

The rapidly decreasing pool of non-corporate VPNs

We'd like to end this by giving a stark warning. To the right of the map you will see a small pool of VPNs with a little green circle.
That denotes that they are independent of corporate owners. That they alone hold the keys to their systems, that they determine their growth, and the direction they head.
Each year corporate VPN owners buy more media companies, buy more VPNs, and attempt to strangle newcomers to the scene.
While untested and unknown VPNs can be a danger themselves...There are only a handful of surviving independents that can be trusted with your data.
We hope that others will be as stalwart as us. Refusing offers of buyout, refusing to sell to the highest bidder, but ultimately this may not be the case.
So keep your eye on the map, keep yourself educated, and support the VPNs that suit you best.
Because these powerful corporately owned VPNs are doing their utmost to hobble everyone else just so they can control the VPN space and ultimately – you.